“How to write an eBook” ranks among the most frequently searched questions on Google.
It’s no secret that eBooks are big, and understandably so. The benefits associated with creating eBooks range from reduced publishing costs to zero shipping costs.
The popularity of smartphones and digital reading devices has seen eBook sales exceed that of hardback books.
Despite the power that eBooks have, many writers (and would-be writers) have no idea where to begin. Perhaps you are one of them.
Writing an eBook can be easy if you follow the right procedure. You can upload your eBook and sell it in less than 24 hours.
This informative guide will walk you through the five essential steps on how to write an eBook. Buckle up as we take you on an educational ride.
Let’s get started!
How To Write An Ebook
Step 1: Brainstorm on Topics You Think Your Audience Wants (Choose a Niche)
This first step is probably the most challenging and the most fun when writing an eBook. A niche is going to decide what you’ll be writing and for whom.
The problem many new eBook authors make is picking an idea without considering their audience. Be strategic about the topic you choose. Pick a subject you know inside out.
eBooks that solve problems sell more. Don’t decide to create a “working out guide” or “keto diet hacks” eBook just because you think the “hot topics” will pay off instantly. While the topics may seem like rewarding possibilities, the market may be saturated.
You will need to either interview experts or do tons of research to curate new content in such niches. Hence, be precise about your niche, trim it down and let it be as targeted as possible.
For instance, if your eBook is about making money online, be specific, is it for stay-at-home moms or college students? You can start by making a list of all the topics you feel you could write an eBook about and pick the one that excites you most.
Pro Tip: To create empathy with your readers, consider sharing a personal story or experience.
It could be something most readers ask you for advice with, a unique life experience you’ve recently had or something you dedicate your time and energy researching.
Need help coming up with an idea? Hubspot has a blog ideas generator that could help get your creative juices flowing.
Get creative and expand on something you’ve already done. If you have a blog, go through your posts and scrutinize the posts that get the most shares or comments.
Addressing or solving your audience’s problems can help increase your opt-ins or sales. When you are done researching, come up with a fascinating title for your eBook.
Ensure your prospective title is not already taken. Generating a title for your eBook can either make or break your sales. Fortunately, there are various online tools to help you create a killer title.
Step 2: Do Extensive Research
However well you know your niche, it pays to do research. Give your audience new and interesting information that they can’t get anywhere else. To avoid getting stuck at the research stage, allocate your time carefully.
You will need time to go through books, articles and other resources to jot down references, statistics and great quotes. You can get more information or insights by reading similar eBooks; don’t be over-reliant on articles and blog posts.
Pro Tip: Adding block quotes and images can create a more interesting and informative eBook.
Set the length of your eBook. Remember that an eBook doesn’t have to be hundreds of pages long. There are plenty of successful eBooks out there with less than 4,000 words. When you include images, make sure they are high-quality and beware of copyright laws.
Step 3: How To Write An eBook And Make It Pretty
Plan your eBook before you begin writing it. Having a clear outline will help you to write an eBook faster. Include a compelling title for each chapter and subsequent subheadings.
Don’t forget to include a well-formatted table of contents, acknowledgment and a short bio about the author. Use tools and apps such as Evernote, Focusbooster and Hemingway apps to build momentum and enhance your productivity.
The answer to how to write an eBook successfully is writing simply and clearly. Make your eBook readable so that your target audience can easily digest the information you give them.
Pro Tip: Remember to keep the introduction short and fun, some authors overlook the importance of first impressions.
Use simple fonts and keep your formatting consistent. Double-check facts and statistics to avoid giving your readers misleading data. When you are ready to get down to business, create a distraction-free environment and set deadlines for yourself.
Log out of Facebook, turn off your phone and get rid of anything else that distracts you. When you are done writing, remember to edit and proofread your work adequately.
Proofreading will enable you to correct errors like grammar mistakes, spelling errors, broken hyperlinks, missing hyphens, and wrongly captioned images. Grammarly is a free browser extension that you can use for editing.
If you can afford to pay for a full edit, go for it. You can alternatively seek editing help from your fellow bloggers or readers. Be ready to repay the favor.
Step 4: Don’t Forget Your eBook’s Front Cover Design
Most of us tend to put emphasis on content and forget all about the front cover. First impressions matter, and creating an attention-grabbing front cover will give you an edge.
Your front cover should give your audience a taste of what to expect. Designing a compelling front cover can consume a lot of time and money if you are a beginner.
We can’t be good at everything though. If you are short on ideas or you’re not very good at graphic design, there is no shame in hiring an experienced graphic designer.
Pro Tip: You can get inspiration from covers of already published eBooks in a similar niche if you have no idea where to start designing a cover for yours.
If you’re working on a tight budget, you can get a freelance designer on Fiverr from just $5 instead of creating an amateurish-looking front cover.
The designer can incorporate your ideas to create a professional design that captures your content. Once you have a professional-looking front cover you’ll want to use the image to advertise your book in a blog post or a landing page.
You can create a simple eBook mockup in Canva with this video tutorial.
Step 5: Publish, Promote and Sell your eBook
Creating an eBook is half the work, the other half is all about publishing, promoting and selling it to your target audience.
When you make up your mind to create an eBook, you’re no longer just a writer but also a publisher.
The best thing about eBooks is that you don’t need a publishing company or a literary agent to publish them. After publishing you’d like to earn some passive income from your eBook.
There are several options for selling your eBook. You can self-publish and sell it on your website, or some of the others listed below in PDF, .epub, iBook or .mobi formats.
Related: Affiliate Marketing For Beginners
Your Own Website
Selling your work from your own website directly has many perks. For starters, you will have control of your sales. You will additionally be in a better position to increase credibility and build engagement with your audience.
WooCommerce is a WordPress plugin that you can use to sell digital products on your site, it’s free, attractive, and easy to use.
When you choose the Amazon route, Kindle Direct will offer you some selling options that will help you promote your eBook. Publishing takes 5 minutes and your book will appear in the store in 24 to 48 hours. Set your own price and earn up to 70% of sales.
You maintain control of your book rights and you can make changes to the book at any time.
iBooks Author is a free app that you can use to create and publish ebooks. The tools in the app enable you to add artwork and metadata to a book. You can export EPUB files that you created in a different program to iBooks Author, and sell them on Apple Books.
Use Send Owl to sell your digital products with ease. Use the built-in affiliate program, mailing list integration, advanced analytics, and pdf protection to boost and track sales. You will pay a monthly fee to use Send Owl’s services.
After publishing, it is now time to let the world know about your eBook. To drive sales, promote your book everywhere. You can use your website, social media platforms (Facebook, Twitter, and Pinterest) and guest posts.
Consider giving a few copies of your eBook away to influencers and fellow bloggers in your niche and ask them to share it with their readers/followers to generate a buzz and get reviews.
Track your sales routinely to gauge how your eBook is performing, a good way to do this is to create a landing page on your website. Make your ebook available for download through a landing page, a web page that promotes/describes your book.
Pro Tip: Spend some time doing some research to make sure you price your book competitively.
We all have passions and areas of expertise. Whether it is fitness, nutrition, art, music or writing, there are individuals out there who appreciate your knowledge and want to learn more. Writing and selling eBooks requires patience and determination, but it’s the most effective way of monetizing your passions and skills.
Your first ebook can be a learning experience. If your first book doesn’t take off, don’t worry. Use the things you learn by writing your first book to improve the next book. Most writers make several attempts before finding what works for them.
The only thing writing a failed ebook will cost you is time but you will gain knowledge. Very few passive income opportunities allow you to avoid the startup costs. If writing isn’t your strong point try creating YouTube videos to generate passive income.
eBooks can be life-changing, take advantage of this guide and write yours today! Are there any other tips or resources for how to write an eBook not covered in this article? I would love to hear your suggestions in the comments section below.